{"id":631,"date":"2013-06-20T10:36:13","date_gmt":"2013-06-20T08:36:13","guid":{"rendered":"http:\/\/blog.atola.com\/?p=631"},"modified":"2020-05-16T11:12:11","modified_gmt":"2020-05-16T09:12:11","slug":"interview-with-david-foster-memofix","status":"publish","type":"post","link":"https:\/\/atola.com\/blog\/interview-with-david-foster-memofix\/","title":{"rendered":"Interview with David Foster, Memofix"},"content":{"rendered":"<div><a href=\"https:\/\/atola.com\/blog\/interview-with-david-foster-memofix\/david-foster-memofix\/\" rel=\"attachment wp-att-632\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-632\" style=\"margin-right: 20px; margin-bottom: 20px;\" title=\"David Foster - Memofix\" src=\"https:\/\/atola.com\/blog\/wp-content\/uploads\/2013\/06\/David-Foster-Memofix.jpg\" alt=\"\" width=\"160\" height=\"200\" srcset=\"https:\/\/atola.com\/blog\/wp-content\/uploads\/2013\/06\/David-Foster-Memofix.jpg 160w, https:\/\/atola.com\/blog\/wp-content\/uploads\/2013\/06\/David-Foster-Memofix-120x150.jpg 120w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/a><em>We prepared the interview with one of our customers David Foster, General Manager of <a href=\"https:\/\/www.memofixdatarecovery.com\/\">Memofix<\/a>. Memofix is&nbsp;a Canadian market leader in data recovery and hard disk repair.<\/em><\/div>\n<p><strong>Please tell me about your company and your current role?<\/strong><\/p>\n<p>Memofix has been focused on computer storage devices since first being formed in 1986 to provide warranty service repairs for Seagate hard drives in Canada. So fixing hard drives really is in our blood. My&nbsp; role at Memofix is 100% centered around our data recovery services. I am tasked with developing our capabilities and processes, as well as managing our day to day operations. As a small company, my role touches on all aspects of the business.<\/p>\n<p><strong>What is the most challenging aspect of your work?<\/strong><\/p>\n<p>Managing customer expectations on both pricing and turnaround time is extremely challenging these days. Many clients find data recovery expensive and are shocked when the pricing quickly exceeds the value of their hard drive. The &#8220;no data, no charge&#8221; policies so prevalent in data recovery have to paid for by someone, and this tends to make the cost of a successful recovery &nbsp;high, or at least the perception.&nbsp; Additionally as the drives and the amount of data get larger and larger, the entire recovery process from imaging to data preparation is taking proportionally more time. Clients under the stress of data loss are not very patient.<\/p>\n<p><strong>How often do you use your Atola systems and how does it help you in your work? (please also indicate Atola systems used)<\/strong><\/p>\n<p>Our 3 Atolas are constantly busy. The two Insights are usually imaging error ridden drives where the process can take a few days to a few weeks. And we try and keep our Bandura open so it can be used for modifying a HPA, &nbsp;a quick diagnosis, &nbsp;&nbsp;or a fast image copy.<\/p>\n<p><strong>How often do you work with SSD disks, do our systems assist you with them?<\/strong><\/p>\n<p>We see 3 to 4 SSD\u2019s per month. We often use the Atola for imaging them. &nbsp;One of the SSD manufacturers changes their SSD serial number to an error code if the device fails. We have also used our Atola to read this error code so we can further decipher the problem.<\/p>\n<p><strong>What are your recommendations regarding further improvements of your Atola systems?<\/strong><\/p>\n<p>I had some ideas for the Bandura but I guess I can keep those to myself. As for the Insights, they do pretty well everything I could want, without becoming a full scale system area analyzer\/fix.<\/p>\n<p><strong>What would you most like to see changed or improved in the field of Data Recovery\/Forensics?<\/strong><\/p>\n<p>There are a lot of unscrupulous data recovery businesses out there as it\u2019s just too easy for &nbsp;anyone to create an impressive website and appear professional. Some sort of Technical and Business Practice accreditation would be great for the industry.<\/p>\n<p><strong>What kind of information would you find the most useful for your business that we could publish at the official Atola blog?<\/strong><\/p>\n<p>Perhaps some more in-depth articles on the inner workings of hard drives and SSDs. Maybe a forum for discussing problems and a little classified ad section for the data recovery industry &nbsp;with a \u201cfor sale\u201d and \u201cwanted to buy\u201d section.&nbsp; Maybe Atola becomes the accreditor of data recovery businesses and you have a list of the good guys<span style=\"font-family: Wingdings;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We prepared the interview with one of our customers David Foster, General Manager of Memofix. Memofix is&nbsp;a Canadian market leader in data recovery and hard disk repair. Please tell me about your company and your current role? Memofix has been focused on computer storage devices since first being formed in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Foster, Memofix: Interview<\/title>\n<meta name=\"description\" content=\"Memofix has been focused on computer storage devices since first being formed in 1986 to provide warranty service repairs for Seagate hard drives in Canada. So fixing hard drives really is in our blood. My\u00a0 role at Memofix is 100% centered around our data recovery services. I am tasked with developing our capabilities and processes, as well as managing our day to day operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atola.com\/blog\/interview-with-david-foster-memofix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Foster, Memofix: Interview\" \/>\n<meta property=\"og:description\" content=\"Memofix has been focused on computer storage devices since first being formed in 1986 to provide warranty service repairs for Seagate hard drives in Canada. So fixing hard drives really is in our blood. My\u00a0 role at Memofix is 100% centered around our data recovery services. I am tasked with developing our capabilities and processes, as well as managing our day to day operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AtolaTechnology\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-20T08:36:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-16T09:12:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.atola.com\/wp-content\/uploads\/2013\/06\/David-Foster-Memofix.jpg\" \/>\n<meta name=\"author\" content=\"Vitaliy Mokosiy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atola_insight\" \/>\n<meta name=\"twitter:site\" content=\"@atola_insight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vitaliy Mokosiy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/\"},\"author\":{\"name\":\"Vitaliy Mokosiy\",\"@id\":\"https:\/\/atola.com\/blog\/#\/schema\/person\/e5c8b49f143d84144e03f02d75d20781\"},\"headline\":\"Interview with David Foster, Memofix\",\"datePublished\":\"2013-06-20T08:36:13+00:00\",\"dateModified\":\"2020-05-16T09:12:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/\"},\"wordCount\":570,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/atola.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atola.com\/blog\/wp-content\/uploads\/2013\/06\/David-Foster-Memofix.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/\",\"url\":\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/\",\"name\":\"David Foster, Memofix: Interview\",\"isPartOf\":{\"@id\":\"https:\/\/atola.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.atola.com\/interview-with-david-foster-memofix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atola.com\/blog\/wp-content\/uploads\/2013\/06\/David-Foster-Memofix.jpg\",\"datePublished\":\"2013-06-20T08:36:13+00:00\",\"dateModified\":\"2020-05-16T09:12:11+00:00\",\"description\":\"Memofix has been focused on computer storage devices since first being formed in 1986 to provide warranty service repairs for Seagate hard drives in Canada. 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